When thinking about streaming, it's very easy to think in terms of "It's just anothehr Netflix, but for Muslims." So we asked Nik who his competitors were in the market. 

"We don't consider a lot of the mainstream streaming providers our competitors because we're very different. Our proposition is very focused on the Muslim identity. We have a safe and curated platform for the Muslim family.

"It's not just what content we do have on our platform, but it's also the content that we keep out of our platform." 

Kind of like a Netflix or YouTube Kids that is strictly curated for the whole family. "So for families, they know that if they're watching on Qalbox, all the content in there is very safe." 

While we still think the quality of content will ultimately determine the success of Qalbox, the streaming service has a lot going for it. It appears that they're working in a blue ocean: there are no clear competitors, it's a new market, and content should be relatively cheap to acquire since the economics of demand are on their side. All they need to do is convert their app users to subscribing users. 

With the global launch coming in the horizon and more content promised, time will tell if we'll be back here in one year to sing its praises or to memorialise what was. 

Qalbox is available now for Malaysians at RM4.90 per month or with an annual plan of RM49.90. 5 users can share the same account.