Before we end we'd like to leave Fave with a question. Why Fave? What does it mean? Why aren't you playing up the word "fave" more? Why aren't deals called 'faves' and why can't we 'fave' certain things on the app? Why isn't there a marketing team capitalising on the word and turning it into catchy one-liners? Something like "I faved it", "Fave to this", "You can fave anytime", "Fave you" or "I'm faving this for later." 

Just so you know, these fave-words are ours and you can't use them. If we find any of these phrases on your site the next time, we're suing. For a lot. Unless you ask nicely.