That's a significant price jump to say the least. Yes, you're getting their so-called flagship model for the price of an entry-level iPhone 14, but still. Malaysia doesn't even get the cheapest version of the Phone (2) so the phone has a lot to prove this time around. 

What's the big deal with the Nothing Phone (2)?

When the company was first announced with backers like YouTuber Casey Neistat, the Nothing brand was poised as an innovator, a game-changer, and all-around bad boy with a bad attitude here to shake up the tech industry. 

Since then, it has released 3 products, first, the Ear (stick), then the Nothing Phone (1), and finally the Ear (2). All three products have been praised for their design but have not received glowing reviews in use. The Nothing Phone (2) is its 4th product and its success or failure is going to be a big deal. 

Just like the iPhone 3G that redeemed the iPhone 2G and provided an actual use case for the device, the Phone (2) needs to do the same if it wants to remain relevant. After all, they (presumably) don't have infinite coffers like Samsung and Apple seemingly do. 

Paired with the price bump, the Phone (2) has to knock it out of the park with this entry if it's going to justify its existence. Its biggest differentiating factor is the so-called see-through design (which it isn't, really) and the Glyphs that force you to place your phone face down. 

Yet, we want the phone to succeed because we too agree that the smartphone market is getting stale. We've hit the plateua in terms of design and performance and to find the next blue ocean, someone has to come in with a radical new way of thinking that redefines the phone, while making it cheap.

Right now, Nothing has lost its price differentiator, but a review will tell if the actual product will set it apart from the competition. Hit us up, Nothing.