In the same year, Self-Portrait also opened its first flagship store on Albemarle Street in London which has expanded to Bangkok, Taipei, Beijing, and Shanghai with China now being the brand’s strongest market.
Although other brands struggled to keep businesses afloat during the pandemic, Self-Portrait’s sales in 2022 continued to increase, and sales are currently up 350% from 2022.
One such brand is another luxury label, Roland Mouret that Han Chong acquired last year that will be included under the umbrella of ‘SP Collection’, his newly-formed holding company.

Now, Self-Portrait boasts a long list of celebrity clients donning their pieces, from Hollywood big names such Beyoncé and Selena Gomez to K-pop superstars Blackpink’s Lisa and Jisoo, and even royalty such as Kate Middleton, the Princess of Wales. He is also regularly mentioned and featured on fashion magazines such as Vogue.
What a way to make Malaysia proud!
Visit Self-Portrait’s website or follow them on Instagram.
Image source: @mrselfportrait, Splash News, thefashionistastories.com, vogue.co.uk, facebook.com/theselfportrait