Here’s how you can spare yourself from the misery:
Sounds exciting, but it could all be a hoax especially if you didn't even register for any contest. Cross-check the sender’s e-mail with the one listed on the real company’s official website. There's also no harm in asking the company itself via their official Twitter or Facebook.
(Side note: Check on the e-mail content’s grammar if you can. If they’re making common errors or using netspeak, they’re probably scammers)
Read the comments section
The comment sections might be an ugly place where people are debating senselessly, but if a news or picture is fake, it’s highly likely that someone will point it out.Find out their primary sources
Google is your best friend. If you find out news that is too good to be true, just type ‘[ARTICLE TITLE HERE] + fake/not true/rumour’ to see what pops up.Check if the pictures are authentic
Sure, some pictures are so professionally Photoshop-ed that it’s difficult to tell their authenticity, but there are websites that allow you to check the website sources of the images:
Also, inspect the images and see if there are any extra limbs, broken pixels, or if there’s something wrong with the lighting.