The Penang-born luxury footwear pioneer said that the idea to open the academy was first brought up by his children and he has been working for years to realise it. 



"My vision for the academy is to teach them my knowledge for design, but also to have a business mind as well," he said.

Although Choo is currently based at his home in Kuala Lumpur, he explained that he would be a familiar face around campus as well. 

"London is still home to me, so I'll be in and out.

"I want to see what they're doing. I want to talk to them, to make sure they come to the academy to study, not because they want to be famous," he said. 


Looks like an exciting opportunity for budding fashion designers. 

To learn more about the academy, head on over to https://www.jca.ac.uk/.