You're going to want to sit down for this.
The announcement on Instagram was regular. No surprises there. Bla bla bla, wish to announce... bla, bla, Ms. Shweta Sekhon, bla, bla... Dato Anna Lin. It's all good and well. Now go to the COMMENTS section and voila, drama central.
At first we were confused. We didn't have the full picture.

Defamation? Okay... we're missing something here

Now they're DELETING comments. Wonder what they're deleting. Further down the rabbit hole we go.

Boom! Drama city. Calling someone "an idiot" and deleting the comment afterwords? Also, malaysiaworld one-two-three? Really?
So yeah, they were obviously met with less than happy commentors and may or may not have responded in a totally mature and professional way. If you follow the comments, by the end, the admin only asked people to e-mail them at [email protected] (really?). Fearing the admin might say something along the lines of "No, YOU'RE the POO-POO HEAD!"
We decided to look up the user who was allegedly called an idiot and asked the user if he had a screenshot of offence. Lo and behold:

We reached out to the user @v_vivekkk on Instagram and got this picture. He has since written in to [email protected] (REALLY?) and is waiting for a response from the organisation. User @v_vivekkk's earlier comments were deleted, hence the exchange. He said that the admin was up until 4am last night answering comments on their Instagram page which has 514 followers. Yikes.
As catastrophically hilarious as PR handling goes, this is pretty up there. Calling people "idiots" and deleting comments are number one no-no's online. Oh, we forgot to mention, first runner-up Shweta Sekhon, 19, was named as the new Miss Malaysia World 2016/17. Hurrah.
UPDATE: Tatiana Kumar has responded to the termination of her title on her Facebook fan page. She claims she's innocent and she's seeking legal advice. Read her statement below.